Who are NASCAR FANS???????

It is interesting to be a fan of NASCAR and realize that I don't fit the stereotype for a NASCAR fan and therefore I am always answering questions. I grew up in the Northwest, I currently live in Southern California. So, therefore I am not from the south, I am not a redneck(at least I don't think so). Oh, yeah and I am not a middle aged beer drinking man.

This thought led me to a study conducted in 2004 on NASCAR fans. The research was done by the NASCAR marketing department to find out if they were expanding their market. I know that the NASCAR stereotype is ridiculous because NASCAR has really reached a wide range of people in the United States. It is currently the premier racing organization in the United States surpassing IRL and Champ Car. I consider myself to be well versed on the NASCAR market but, I have to say these results even surpassed by perspective on the sport. When this study was conducted the researchers expected for the market to expand even more. I can only assume this has occurred in the last two years as the popularity has continued to increase.

Average Household Income for NASCAR fans is $68,267.00

AGE DEMOGRAPHICS
11% of NASCAR fans are age 18-24;
21% of NASCAR fans are age 25-34;
26% of NASCAR fans are age 35-44;
19% of NASCAR fans are age 45-54;
15% of NASCAR fans are age 55-64
9% of NASCAR fans are 65 or older.
GENDER
59% Male, 41% Female
MARRIED/SINGLE
60.6% of all NASCAR fans are married.
ETHNIC 24.5% of NASCAR fans are African American
9.0% of NASCAR fans are Hispanic
66.5 % of NASCAR fans are Caucasian
EDUCATION 60% of NASCAR fans have some college education.